Zainab Chotani is known for the traditional thread and metal embroidery, fine embellishments like Swarovski crystals, and an eastern color palette. The design influences were mainly gained from royal families of the subcontinent, for example, the Mughals that won the hearts of many women in Pakistan and made Zainab Chotani the most trusted bridal wear brand in Pakistan.

Zainab Chotani formal and bridal collections are loved not only in Pakistan but also throughout the world. Her elegant creations have been displayed in Pakistan, UAE, the United States, and London. From the beginning, she aimed to provide the best quality festive wear to her customers with designs that are up to mark with fashion trends throughout the world. Zainab Chotani has also displayed her bridal dresses collections in morning shows and fashion TV programs.

Each winter, the brand launches their Zainab Chottani Formal Velvet Winter Collection 2020-21 which is one of the most height quality, and trendiest winter collections in the Pakistani fashion market. The velvet is of premium quality which is creatively utilized to make beautiful garments for the women and girls of taste. Zainab Chottani Formal Velvet Collection 2021 consists of 22 eye-catching velvet ensembles for the winter festive season. Each suit is beautifully embellished with elegant laces, beads, and embroidery. The delicate thread work on each dress makes it a lot more valuable than a plain velvet dress.

From floor-length ops to flared bottoms to chic silhouettes, you can find everything in this collection. Not only that, the color palette of this collection is ideal for winters. Deep colors like black, dark purple, blue, green, maroon, and magenta accented with lighter tones like off white, gold, beige, and soft teal. The articles in Zainab Chottani Formal Velvet Collection 2020-21 have a higher price tag but the quality and designs make it worth the splurge. The price range starts from PKR 28,665 going all the way up to PKR 81,900. These masterpieces by Zainab Chotani can be worn at a wedding, a formal occasion, a party at your home, or a glam fashion event.