Phulkari mostly deals with unstitched garments that are accessible as casual and semi-formal wear clothing for women. The brand loves the concept of the basics and designs its clothing, keeping the comfort level in mind, but never diverts from the element of making women look chic. Phulkari has an online shopping store that is one of the major sources of its sales and it ships to all destinations within Pakistan for free on orders above Rs 2500, as well as also makes shipping possible for international locations. Having aground 34 store locations in more than 20 cities of Pakistan, the brand has been successful in establishing a large network of stores in the country.

Phulkari produces several lawn collections during the summer season, which consist of premium lawn collections and the casual lawn wear ensembles. Phulkari Spring Summer Lawn Collection 2020 was released during the month of March and has been very popular among the Pakistani ladies. Keeping the prices reasonable, the women's dresses are priced anywhere between Rs 4490 to Rs 5290. The collection is designed for casual and regular wear, where the lawn dresses are also suitable for university students, as well as working women.

The Phulkari lawn collection consists of unstitched fabrics that are available in the form of three-piece suits, which are of the finest quality. Having dupattas made of crinkle chiffon or silk lawn fabric, the shirts are exclusively constructed from the summer-friendly lawn fabric and the trousers are made from cambric material. Featuring gorgeous digital printing to adore the dresses and the intricate embroidery details, which is an added bonus in the beauty of the outfits, the suits come with 2.75-meter fabric material for the shirts. With over 40 different designs to choose from, the suits are accessible in a wide range of eye-catching hues that are sure to fit the fashion likings of everyone.