Serene has two sub-brands by the name of Imrozia and Majestic, both of which display out of the world beautiful collections that are ethereal in appeal. Offering a limited selection of stitched dresses, you can select from sizes ranging from small to large. The brand has its collections available across 26 stockists located in over 16 different cities of Pakistan, allowing you to have the first-hand experience of the quality of the fabric and the premium embroidery before making a purchase. For online shoppers, Serene offers free shipping on all orders within Pakistan and has an easy return policy, equally catering to Pakistan based, as well as international clients.

The brand produces several collections throughout the year under its labels Imrozia, Serene, and Majestic. All these collections have distinctive features to them and display a unique selection of hues, extravagant embroideries, as well as premium fabrics used to put together the collection. Ibtada-e-Musarat is a wedding collection by the brand, which is ethereal in appeal. Majestic by Imrozia Wedding Collection 2020 is designed for the wedding season of the year 2020 and features around 20 incredible designs that are fancy, as well as stylish, making you want to get your hands on the heavily embellished pieces.

The Imrozia Wedding collection is a three-piece ensemble range that is accessible as unstitched fabrics, with the exception of a limited number of articles present as stitched dresses. The outfits are mainly crafted from fabrics like chiffon, silk, and organza, where ample fabric is provided with the suit for you to get your dress stitched in any style of your liking. With dupattas made of materials like jacquard, chiffon, net, velvet, as well as others, the rich embroidery techniques, along with embellishments like pearls, sequins, beads, laces, as well as other materials make the attires very appealing. Featuring a wide selection of hues to choose from, you can purchase these gorgeous ensembles under Rs 12,500, where you can also avail great discounts during the brand sales.