The main focus of Kiran Chaudhry was to fill the gap in the market for high street fashion but with an affordable price tag. Mostly high-quality fabrics and designs were sold by luxury brands that could not be afforded by the mass. Kiran Chaudhry wanted to make these elegant and luxurious designs easily accessible to everyone. Within a short period, Anaya by Kiran Chaudhry became a sensation in every wedding and every Pakistani household. The artistically designed prints and premium quality material at such a reasonable price rate was something that could not be missed. Anaya has its stores in Lahore but ships throughout the country without any hidden charges and span fee. Their loyal customer base is a sign of a hassle-free and quality shopping experience.

Each season, Anaya by Kiran Chaudhry introduces new Pakistani women's dresses collections that are designed according to the seasons and different themes. Anaya Winter Collection is the best collection for this season which is full of deep colors and high-quality fabrics. The winter collection 2021 is named “Anatolia” and consists of 10 beautiful 2-piece suits. Each dress comes in unstitched form but can be ordered in the stitched form with the inclusion of trousers as well. The price ranges vary for unstitched and stitched suits according to the design and size.

Anaya by Kiran Chaudhry Fall/Winter Collection 2021 features an eye-catching color palette including pink, beige, mustard, royal blue, dull blue, brown, off-white, purple, magenta, white, coral, black, teal, yellow, and tan. The designs are intricate, royal, and trendy. The detailed patterns are created by professional print designers that are up to the mark with the latest trends around the world while keeping Pakistani culture in consideration. The price of every 2-piece unstitched dress is PKR 2,290 but goes up if you select the stitched option the trouser as an add-on. The elaborate, printed chiffon dupattas add to the beauty of the collection.