In 2003, the official brand of the company was launched by the name of Gul Ahmed and today the brand is one of the top clothing brands in Pakistan. Priding in introducing trends like chairman latha, digital print, chantilly chiffon, premium pret wear, as well as others, Gul Ahmed is known worldwide.

Gul Ahmed currently operates over 100 store locations in Pakistan and has one of the largest networks of ladies clothing retail stores in Pakistan. From traditional wear, unstitched fabrics for ladies to ready-to-wear clothing, eastern and western wear for men to accessories, including home improvement items, along with much more, Gul Ahmed has a very vast variety of products to offer. Ideas by Gul Ahmed is a renowned label of the brand that mostly deals with trendy clothing and accessories. Designing Pakistani clothing for all occasions, Gul Ahmed excels in producing casual wear and formal wear. Operating an online shopping store to entertain customers from all around the world, Gul Ahmed is loved for its incredible sales, where you can find items at discounts of up to 70% off and more.

Gul Ahmed is one of the first brands to launch its summer collection 2022 every year as soon as the first signs of spring start to show. For this year, Gul Ahmed Summer Lawn Collection 2022 has already been released and it is an unstitched clothing range consisting of single-piece, two-piece, as well as three-piece women's dresses online. With an incredible variety present, the summer collection consists of several lawn dress designs like the chunri collection, summer essential range, summer premium collection, bagh-e-gul, vintage garden, and tribute 2022.

With over 500 different ladies dresses designs to choose from, the color variety is mesmerizing, which ranges from light summer hues to attractive darker colors. These lawn suits are either printed, which makes them ideal for casual wear, or are heavily embroidered, making them an excellent choice for formal wear. You can get complete lawn dresses in Pakistan or choose a fancy lawn dress with a chiffon or silk dupatta. The quality of the outfits is premium and they are very reasonably priced. You can purchase a printed lawn kurti for as low as Rs 1550 or invest in a luxurious embroidered chiffon three-piece outfit that can cost as high as Rs 14,000.