Elan is all about exquisite designs, luxurious fabrics, flattering silhouettes, and one of a kind dresses. Putting in immense effort to produce collections that are greatly appreciated by fashion enthusiasts, ELAN rose to fame for its one-of-a-kind bridal line, along with stylish evening wear. Regularly showcasing her collections on the Sunsilk PFDC fashion runways, the brand has gotten quite popular with clients from all around the world.

Elan exclusively deals with Pakistani women's clothing, where unstitched varieties and ready to wear dresses, both are present. Having ready-to-wear ensembles in sizes ranging from extra small to large, the size range is very decent. To cater to the shopping needs of clients, Elan owns a well-operating online shopping store that offers shipping facilities to worldwide locations. Providing the amenity of free cash on delivery on all orders to Pakistani clients, Elan has managed to make the online shopping in Pakistan experience a smooth one for its local clients.

In 2012, Elan launched its first-ever unstitched lawn collection, which instantly became one of the biggest sensations. It's been 9 years since Elan has been regularly launching lawn suits collections every year and they usually get sold out very quickly. Elan Luxury Summer Lawn Collection 2021 is an unstitched three-piece collection that is put together to be worn during the hot humid summers of Pakistan. With over 15 very elegant and sophisticated designs to choose from, each design is accessible in 2 color options, so you can select your favorite design in the hue you like most.

Talking about the color range, it's quite diverse, with outfits in pretty tints of light shades, mid-tones, and darker colors. A heavily embroidered collection, it is designed for festive and semi-formal wear. Having shirts constructed from Pima fabric, the trousers are essentially crafted from cotton material, and dupattas are made using medium silk or swiss voile fabric. Having embroidered organza pieces and other motifs really increases the attractiveness of the dresses. Fine detailings make the Pakistani dresses from Elan irresistible and they retail for anywhere between Rs 9950 to Rs 10450.